Innovation Professional

Essential and hands-on innovation know-how in a 4 day online workshop

Key aspects

With the Innovation Professional, participants receive a substantial basic training for successful idea generation and the improvement of Innovation culture in companies.

The process of problem definition, idea generation and idea evaluation in a team is the focus of the Professional Module. However, it is about much more than just tools and methods. Mindset, creativity barriers and good team synchronization are just a few examples of the many exciting topics we work on in the Innovation Professional.

20 %

of the participants rate the practical benefit of the training as excellent 

4 out of 5

Participants book at least one further module after the Innovation Professional for deepening their knowledge

20 %

of the content is based on experience from implemented innovation projects 

4 out of 5

participants conducted significantly more innovation workshops after the training

For whom?

The training to become an Innovation Coach is ideal for all those who

in their professional environment.

The Training is addressed to


How does creative thinking work? Why do we often have thinking blocks? How do I and my team develop new perspectives?

  • Recognize that profitable ideas are no coincidence
  • Discover the possibilities and potential of lateral thinking
  • Find new ideas through new perspectives
  • Overcome specific thinking blockades and arrive at new perspectives
  • Learn to use creativity techniques correctly and successfully

Discover tools and perspectives with which you can significantly increase your creative potential. Learn how to motivate your teams with creative impulses and lead them to innovative top performances.

  • Gain insight into the Design Thinking approach
  • Identify the challenges for which Design Thinking is the approach
  • Find the right questions for your innovation challenge

Learn more about systematic methods to identify and develop really good ideas

  • Identify the right ideas!
  • Introduce systematic methods for idea recognition and evaluation
  • Learn methods for dealing with concerns

With new instruments to bundle creative forces

  • Get to know exciting methods for systematic idea generation such as innovation design and others
  • Turn your meetings into a motor of ideas for a successful business
  • Increase the probability of continuous, but also radical innovations

Comments of our customers

We are very happy about the positive comments of our customers, who have already taken part in one of our training courses

Client Photo
Julia Schulte-Terboven Fraport AG

The 4 days at the Innovation Professional have really brought me a lot. I got to know many new practical innovation methods, some of which I will also apply in our company. I especially like the Innovation Digging and I will apply the method in my next creative workshop. I also liked the composition of the group, so once again you have the chance to get to know new people, companies and possible applications for innovation methods.

Client Photo
Rainer Salzberger EOS GmbH

can warmly recommend the Innovation Professional Training! On the one hand, it was important for me to put what I will do in the future on a professional footing. On the other hand, I wanted to get lots of practical suggestions. I particularly liked the fact that a varied and neutral overview of different methods was given. I can fully recommend this training to anyone who works in an innovative environment and wants to give their work a sound and professional framework.

Your trainers

In the training to become an Innovation Professional, you profit directly from the practical experience of the two verrocchio founders Benno van Aerssen and Christian Buchholz, who have accompanied more than 2,000 innovation projects in 25 countries in the last 20 years. 


During the Innovation Professional training you will get answers to the following questions: 


The only prerequisite for participation in the Innovation Professional training is a basic knowledge of working with groups. Neither in the Innovation Professional nor in other parts of the training are basic moderation skills taught.  


per participant
  • 16 x 90 Minutes
  • Online Live
  • spread over 4 days


per team / up to 15 participants
  • on site at your place
  • up to 15 participants
  • content customizable

Note for german clients: Our offers are exclusively directed to entrepreneurs according to §14 BGB. We do not conclude contracts with consumers. Therefore all prices are indicated in net, plus the currently valid VAT.  

Included in all packages 

Detailed participant documents to read up on

verrocchio MethodPads and tools licensed for use in own workshops

3 months FLIP-Premium access

Lifelong membership in the Innovator’s Circle 

Personal contact to the speakers for questions after the workshop 

Personal verrocchio certificate of participation

You are

Here you can contact us to discuss your participation in the Innovation Coach certification.