All modules, contents, services and the context at a glance

A true global Innovation Coach Training

The entire Innovation Coach training includes the participation in all 3 modules Innovation Professional, Innovation Master, and Innovation Facilitator as well as a deepening through an additional own practical project within 12 months.

This gives you a comprehensive innovation qualification with an integrated practical phase.

During the 12 months the participants work on their own practical project, which shows that the knowledge from the 3 modules can be successfully implemented in a project.


12 months guidance by experienced verrocchio coaches

Regular video calls with the current Coach Class

Final day with presentation of the projects 

An overview of the modules

The further training to become an Innovation Coach is divided into 3 parts (modules). So you can choose the appropriate contents for you.




Basic know-how about innovation, creativity methods and innovation culture

Innovation strategy, change management and leadership

Advanced moderation and visualization methods

The training modules can be booked individually. Because of the high learning intensity, the modules take place in 2 parts of 2 days each. This way the learned knowledge can be better anchored through direct application.


Fundamental innovation-practical know-how
  • Foundation of Innovation
  • Brain and creativity
  • Team and creativity
  • Innovation with a system
  • Creative techniques
  • Inspiration on the Job
  • Idea evaluation
  • Design Thinking
  • Obstacle effects
  • Innovation and market


Strategically developing a culture of innovation
  • Values and culture of innovation
  • Disruptive business models
  • Leading Innovation
  • Lean Startup
  • Creative Problem Solving
  • Design Thinking II
  • Business Model Generation
  • Change
  • Innovation Strategy
  • Open Innovation


Professional know-how for innovation moderators
  • Innovation Moderation
  • Gamification
  • Team and creativity
  • Advanced creative techniques
  • Lego Serious Play
  • Fighting for ideas
  • Innovation projects
  • Development of top teams
  • Innovation methods for professionals
  • Visual Facilitation

The curriculum

Would you like a detailed overview of our training?
Feel free to download our course curriculum as a PDF for free.

Get the curriculum for the Innovation Coach training

Here you can download the curriculum for the training free of charge.

20 %

of the participants took a lot with them for the practice

3 out of 5

participants have decided for the complete training directly after the Innovation Professional

20 %

of the content is based on experience from implemented innovation projects

4 out of 5

participants have made a further career step after the training

The context

In recent years, the word innovation has also become a buzzword that is missing on almost every company brochure. However, in many companies the reality of innovation differs significantly from the contents of glossy brochures, and there is not much to see of a consistent culture of innovation and an effective ability to innovate. On the other hand, in this VUCA (Volatility, Uncertainty, Complexity, Ambiguity) – world, especially the new products, processes and services are necessary competitive advantages for companies.

In many industries, only those companies are already successful that continuously improve their products and services in a visibly innovative way. But there is another reason for the development of an innovation culture in companies: Employees are given important additional skills to independently initiate future changes and to view these changes as an opportunity and not as a burden.

Future Competence Innovation

Whether as an internal innovation coach or an external trainer, consultant or coach – a certified Innovation Coach knows about effective methods, overcoming innovation blockers and the necessary changes on the way to an innovative corporate culture.

No matter if it is about process or product innovations, a powerful communication culture or the generation of ideas.

More than a creative trainer.
Creativity techniques are important – but even more important is the change in the mindset of the organization. Therefore, the training to become an Innovation Coach does not only focus on brainstorming, but also on conveying know-how and principles for the development of innovation culture.

More than just Design Thinking.
Design Thinking is a great tool and therefore an essential part of the Innovation Coach training. However, there are other methods and ways of thinking that are relevant for the development of innovations and therefore an important part of a comprehensive training.

More than just pure know-how.
When participants talk enthusiastically about the training to become an Innovation Coach, it is above all the density of experienced practical examples that is mentioned again and again. This ensures that the content can really be applied to your own projects.

For whom?

The Innovation Coach training is ideal for all those who want to influence the innovative strength of teams and companies in their professional environment, whether as an employee or external expert. 

No matter if executive, trainer, consultant or business coach – as a certified Innovation Coach the participants become experts for implementation-strong innovation management.

Tip: As a consultant, coach or trainer, it is worth thinking about whether and how the additional expertise as an Innovation Coach can be combined with your existing expertise. This has already resulted in many exciting positions.


The only requirement for participation in the Innovation Coach training is a basic knowledge of working with groups. Neither in the Innovation Professional nor in other parts of the training basic moderation skills are taught.  

Our expertise

In the training as an Innovation Coach, you benefit directly from the practical experience of both founders Benno van Aerssen and Christian Buchholz, who have accompanied more than 2,000 innovation projects in 25 countries over the last 20 years.

Benno van Aerssen and Christian Buchholz have also coined the term “Innovation Coach” in 2012 and received the international German Training Award in 2013 for this training. 

Book tip

The Innovator´s Dictionary is edited by Benno van Aerssen and Christian Buchholz and described by many as a standard work of innovation.